Rove Miles Adds Virgin Atlantic
In March 2026, Rove Miles added its fourteenth & fifteenth transfer partners. The addition of Japan Airlines & SAS were a big deal and added to a growing collection of redemption options. Now, only a month later, Rove Miles adds Virgin Atlantic and Virgin Red to the impressive collection of partners. With seventeen (17) total partners, Rove Miles is quickly becoming the talk of the town.
RELATED: This is a reminder you can track all transfer partners on the ToP Partner Transfer Tool. It is updated daily with transfer partners, transfer bonuses, timing, etc.
What is Rove Miles?
If you haven't heard of Rove Miles, and/or don't have an account, have no fear. You can read all about the “first universal airline mile” HERE. If you don't have an account (it's free!) you can sign up HERE and get some miles for merely signing up.
Rove Miles is a shopping portal in theory, but is much more in practice. You can use it like a traditional shopping portal (think Rakuten), but there is a lot more to it. You can also book loyalty-eligible hotels and earn hotel elite qualifying nights, points for the cash cost AND earn Rove Miles for booking via their portal. A word of caution: 1) for loyalty-eligible stays you can often get better deals via a traditional travel agent, at least at luxury properties (email [email protected] if we can assist), and 2) if you are booking non-elite-qualifying stays, the hotel booking is merely via an online travel agency (OTA) and should be avoided in almost all instances.
Rove Miles Adds Virgin Atlantic
As mentioned previously, Rove Miles bills itself as the “universal airline mile.” That is, at least in part, because Rove Miles is a transferrable currency with transfer partners. You can see all fifteen partners on our ToP Transfer Tool, and below. All partners are at 1 to 1 transfer ratios, unless listed differently:
- Accor Live Limitless (ALL) (Transfer at 3 to 2)
- Aeromexico
- Air France/KLM/Flying Blue
- Air India
- Cathay Pacific
- Etihad
- Finnair
- Hainan Airlines
- Japan Airlines
- Lufthansa
- Qatar Airways
- SAS
- Thai Airways
- Turkish Airlines
- Vietnam Airlines
As of April 7, 2026, Rove Miles adds Virgin Atlantic Flying Club and Virgin Red as its sixteenth (16th) and seventeenth (17th) transfer partners, each with a rate of 1 to 1. While these loyalty programs have lots of transferrable partners already, more options are always better.

Rove Miles Adds Virgin Atlantic: ToP Thoughts
Anytime we get a new transfer partner it is a good thing. Even if we never take advantage of it, more options are always better. If you think you've heard these words before, it is true. We write this exact same thing, or something every close, every time a new transfer partner gets added to the mix. More options are always better! With Rove Miles' latest additions, we have more options to fly to Japan for cheap, take a luxury cruise, fly Delta domestically, and many other options. This is an exciting and valuable addition for Rove Miles and we are excited to see what happens next.
What's your thoughts on this development? Are you collecting Rove Miles? If not be sure to sign up for some free miles! Then come over to the Facebook group and let us know.
