2026 Hilton Devaluation
Hilton Honors seems hell-bent on destroying value in its loyalty program. In 2025, we saw numerous devaluations of the loyalty program where ToP-tier properties increased from 120,000-140,000 points per night to 250,000, before a modest course correction. Less than 75 nights into the new year, we have our (first?) 2026 Hilton devaluation. Luckily, I guess, the maximum cost of ToP-tier hotels has not increased, but mid-tier hotels have been hit hard.
Prior Hilton Devaluations
As we covered here and in the Facebook group, there were numerous devaluations over the past 18 months. The biggest devaluations were:
- December 2024: No notice increase from 120,000 to 140,000 per night at Waldorf Astoria Los Cabos Pedregal
- Three Changes in 2025: ToP-tier Properties increased to 250,000 in the spring, more hotels were devalued in September, and then Hilton rolled back some of these changes in October
It seems hard to believe, but just 15 months ago, Waldorf Astoria Pedregal, and many other ToP-tier properties were only 120,000 per night. Now, those properties are usually 250,000 HHonors per night. But Hilton it is not finished yet. It looked at all the mid-tier properties, laughed, and said “hold my beer.”
2026 Hilton Devaluation
In yet another no-notice devaluation, Hilton decided to take a hammer to its mid-tier properties. While the extent is not yet fully known, it appears that many of these properties significantly increased overnight. Some examples of the 2026 Hilton devaluation include (in no particular order):
- Zemi Beach House, from 120,000 to 130,000 per night
- Arizona Biltmore LXR, from 90,000 to 95,000 per night
- Conrad Orlando, from 90,000 (it was temporarily 110,000) to 105,000 per night
- Conrad Osaka, from 90,000 to 95,000 per night
- South Bank (an SLH property in Turks & Caicos), from 180,000 to 210,000 per night
Suffice it to say that this small list is certainly not exhaustive and there are hundreds, perhaps thousands, of properties that have have increased in price by 5,000 to 30,000 points per night or more.
The Silver Lining
There is always some good news, right? Yes, there is, even in the 2026 Hilton devaluation. Like in previous devaluations, the silver lining is that Free Night Certificates are devaluation proof, at least for now. With Hilton FNCs, the only requirement is the room needs to be listed as a Standard Room Reward, regardless of the per night cost. If a Standard Room Reward night is available, you can use your FNC to book the room. More on these valuable certificates HERE.
2026 Hilton Devaluation: ToP Thoughts
Devaluations are never fun and when a program devalues 4 or 5 times in less than 18 months, you have to wonder what it is thinking. For this devaluation, the ToP-tier properties did not increase in price, so that is a good thing. But hitting these mid-tier properties with 5,000-30,000+ per night increases really hurts. With ToP-tier properties capping at 250,000 points per night, it makes it a very tough decision to use a Free Night Certificate for a 95,000 or 110,000/night property. However, with price increases happening multiple times a year, it is hard to keep earning these points at a fast enough pace. Hopefully, this is the last devaluation for a while.
What properties are you seeing that have increased in price? Come over to our Facebook group and let us know.
H/T DoC
