Amex EveryDay Family Rule

I don't understand what the h-e- double hockey sticks American Express is doing here. I mean, yeah, I get that they are rolling out family rules for basically every card grouping they can. But, like, get it done already American Express! What is the point of rolling this out week after week? It isn't like it is good news you want to slowly roll out over time to keep your name in the headlines. We need you to rip the dang band-aid off already! Okay, now that I am off my soapbox, let's take a look at the new Amex EveryDay family rule.

Other Family Card Rules

I hinted, or more like screamed it into the void, at how American Express has slow rolled out multiple family card rules. They have been doing this bit by bit on multiple card “families”. And, in complete Amex fashion, each family rule is a bit different. Here are the posts on everything that has happened so far:

• Amex Platinum Family Rule
• Delta Family Card Rule
• Amex Blue Cash Family Rule
• Amex Gold Card Family Rule

Amex EveryDay Family Rule Details

The latest grouping on the family rule chopping block are the two EveryDay cards. Here are the new terms we are seeing on the Amex EveryDay card:

You may not be eligible to receive the welcome offer, intro APRs, and intro plan fees if you have or have had this Card, the Amex EveryDay^® Preferred Credit Card or previous versions of these Cards. You also may not be eligible to receive the welcome offer, intro APRs, and intro plan fees based on various factors, such as your history with credit card balance transfers, your history as an American Express Card Member, the number of credit cards that you have opened and closed and other factors. If you are not eligible for the welcome offer, intro APRs, and intro plan fees we will notify you prior to processing your application so you have the option to withdraw your application.

Once again American Express is punishing you for getting the big sibling first. The terms have not changed for the Amex EveryDay Preferred card. So you can still get the no fee EveryDay version and then get the Preferred version and be fine. You can not go in reverse though. If you have already had the EveryDay Preferred card then that is all you will ever get.

Amex EveryDay Family Rule: ToP Thoughts

These new family rules are on ToP of Amex's other multitude of confusing rules. Throw in the fact that all the family rules are a bit unique and they have really muddied the waters over here. At least they still leave an opening to still get all of the cards, well, except for the Amex Platinum. The annoying thing is you may have already shot yourself in the foot, without even knowing it, on some of these.

My advice would be to grab ALL American Express cards in succession from now on. Start with the no fee version and then work your way up the annual fee ladder. That seems to be how all of these terms are rolling out. For the personal cards that is best started after you get above Chase 5/24.

Let me know what you think about the Amex EveryDay family rule, or any of these recent changes by American Express, over in our ToP Facebook Group.

HT: AW